Instead of thinking about “targeting” an audience, think of it as an invitation. You’re opening a window and welcoming in the people who feel at home in your world.
This approach is slower and more intentional. It helps you find those who connect deeply with your work, in that space where need and beauty meet.
Who are they, really?
Begin by cultivating genuine curiosity. Who experiences a quiet “yes” when they see your work? Who pauses, feels understood, and wants to stay? Go beyond basic details like age or location. Pay attention to their spirit. Are they drawn to slow mornings, handwritten notes, small joys? Do they love art that makes them feel grounded or inspired?
If you already have a community, on social media, through your newsletter, or in person, look at who engages. Notice their words, the questions they ask, and the energy they bring. They’re reflecting your essence to you.
What do they long for?
Every comment and click hints at something deeper. What are they missing? What comforts or sparks are they hoping to find? Perhaps they seek a greater presence in a fast-paced world? Ask them. Their answers will guide you forward.
Where do they gather?
Your people are already spending time somewhere, looking for connection and inspiration. Are they scrolling Pinterest on a quiet afternoon? Saving thoughtful posts on Instagram? Reading long essays with a cup of tea? Once you know where they hang out, you can show up there, not to disrupt, but to join the conversation naturally.
What can you truly offer them?
Beyond products or services, what feeling do you want to give? It could be a sense of belonging, a moment of peace, or a gentle nudge to embrace their own story. Maybe it’s the reminder that there’s beauty in the everyday.
Ask yourself: What do I want people to feel after experiencing my work? What quiet shift might I help spark? When your offers are rooted in genuine care, people feel it. Trust grows naturally.
What might turn them away?
It’s just as important to notice what pushes people away. They might avoid aggressive marketing, polished perfection, or anything that feels forced. Stay real. Choose honesty over performance and warmth over polish. Let your words and actions reflect who you are, not who you think you should be.
Who do they trust?
Trust builds slowly. Your audience trusts people who feel human and honest. They listen to those who share real stories and genuine experiences. Show your human side. Share behind-the-scenes moments, client stories, and lessons you’ve learned along the way. Let them see the person behind the work.
A final note
Defining your audience isn’t about boxing people in. It’s about tuning in and paying attention. When you listen closely, share openly, and move with care, the right people find you. Together, you create something that feels real and lasting.
